Global Challenge

The Big Problem We Address

The data universe is growing out of control

  • Trillions of pages. Too many choices. Too much work.
  • Buyers waste time, make poor decisions, delay purchases.
  • Sellers offer more complex products into complex markets.

evolution graph

It's been Hard. Expensive. Time Consuming

There is a Digital Divide between Web 2 and Web 3 Experts.

  • Large Learning Curve
  • Expensive Specialized Technology Required
  • Top Level Executive Support Mandatory

Traditional Web 1.0 & 2.0 Linear Navigation Fails.


web1&2 graphic
  • Fixed Linear Navigation Path set by IT or Marketing
  • Confusing
  • Dumb, Semantically Empty
  • Long Pick Lists & Menus
  • Painful Product Selection
  • Simple Products Only
  • Slow, Time Consuming
  • Not Social Collaborative
  • Expensive
  • Painful Customer Experience